Monday 26 December 2011

JTG Campaigns Continue High Visibility For NSW


Destination NSW is continuing its work with The Jetset Travelworld Group (JTG) to promote Sydney and NSW, as part of our $4 million partnership announced in August this year.

The latest round of activities include:

- 72 Hour Sale Campaign with Qantas Holidays and Viva! Holidays – The November campaign promoted packages to Sydney and the Hunter Valley and included print advertising in Melbourne, Brisbane and Perth and a 30 second segment on the Today Show.
- Picasso exhibition at the Art Gallery of NSW – Campaign with Viva! Holidays included trade advertising and online activity in late October. Consumer advertising commences in late November and again in January.

- The Harry Potter exhibition – Qantas Holidays campaign commenced on 9 November promoting packages to Sydney including the exhibition.

- Handa Opera on Sydney Harbour – Trade advertising as part of a Qantas Holidays campaign promoting packages for the Opera has commenced. 

- Destination NSW will work with Harvey World Travel to promote the State at the Harvey World Travel 60th Anniversary Business Symposium in Sydney (1 to 4 December). Around 270 domestic travel agents are expected to attend. Our NSW online training module for agents will be promoted to accredit more agents as “NSW Gurus”.

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