Sydney Joins Social Media Titans

Sydney officially joined the elite of social media fan sites in December as the Sydney Australia Facebook page officially clocked over 100,000 fans.

The 100,000 fans milestone places Sydney in the top one per cent of popular Facebook fan pages in the world.

With about three million Facebook fan pages currently active in the world, Sydney is now in the top 30,000 fan sites. The Sydney Australia Facebook fan page has recorded over 14 million impressions and 62,000 interactions in the past six months.

Destination NSW CEO Sandra Chipchase said the success of Sydney’s Facebook fan page reinforces the importance and popularity of social media as a marketing tool. “Achieving 100,000 fans on its Facebook page six months ahead of target is an encouraging result and a useful measure of how Destination NSW’s marketing campaigns are performing in the social media space,” Ms Chipchase said.

Each year Destination NSW’s consumer websites, sydney.com and visitnsw.com attract more than seven million visits from consumers seeking travel information and booking assistance. More than 2.2 million active sales leads are channelled through the websites directly to tourism operators across NSW.