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| Brisbane |
Brisbane is fast becoming a
short-break destination of choice with more visitors pulling up stumps to enjoy
the sights of Queensland's
capital.
New figures from the National Visitor Survey released in
June, show the number of short-break visitors to Brisbane (those travelling for a period of
one to three nights) increased four per cent over the past three years, with
3.4 million visitors in the year to March 2012.
Tourism Queensland CEO Anthony Hayes said that with five headlining
cultural events and a line-up of new tourism attractions, the appeal of a Brisbane short break
remains strong.
"Five blockbuster events are set to open in the next
few weeks including the Australian premiere of Cirque du Soleil's new
production Ovo as well as Portrait of Spain: Masterpieces from the Prado,
showing exclusively at Queensland Art Gallery," Mr Hayes said.
"On top of that, this week marks the start of the
inaugural delectable festival, showcasing the best of Queensland produce."
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| Brisbane |
Other exclusive-to-Brisbane events include Mummy: Secrets of
the Tomb and the Hamburg QPAC International Series.
In addition to the volley of world-class events, Brisbane has also
expanded its tourism attractions in the past few years with a strong focus on
outdoor adventure activities and food.
"Years ago Brisbane
was seen more as a gateway city, now it's the perfect destination for a quick
getaway or long weekend.
"New attractions mean you can join a 'Paddle and
Prawns' night on the Brisbane River, climb up or abseil down the Story Bridge,
or take your taste buds on a trip to any number of burgeoning eat
streets."
Mr Hayes said marketing exclusive events and exhibitions and
packaging them with flights and accommodation had been one of the strategies
used to lure more visitors to Brisbane.
"The aim has always been to develop Brisbane's reputation as a cultural hub; profiling the city's diverse attractions, events, accommodation and entertainment experiences," he said.
"The aim has always been to develop Brisbane's reputation as a cultural hub; profiling the city's diverse attractions, events, accommodation and entertainment experiences," he said.
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| Brisbane |
"Tourism Queensland's 2011 48 Hours 48 Hot Spots
successfully promoted Brisbane as an appealing short-break destination,
reaching more than one million people and attracting more than 59,000 unique
visitors to the campaign website.
To plan your next Brisbane
short break visit: www.queenslandholidays.com.au/Brisbane
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