Monday, 5 November 2012
MC Hammer Brings "Hammer Time" to Visit Oakland Campaign
Longtime Oakland resident and artist to help promote tourism to Oakland through targeted campaign
The campaign slogan "Oakland. To know it is to love it" captures the pride that locals have for the city and the importance of getting to know Oakland beyond its misconceptions. The local representatives, such as Hammer, who were chosen for the campaign offer a unique insider's perspective into Oakland, which enhances the visitor's experience. Having spent 50 years in Oakland, Hammer is knowledgeable about the history of the city, its cultural diversity and growth as a destination. From the historic favorites to the edgy newcomers, Hammer has experienced Oakland's transition as a community.
"My admiration, love and understanding of what the culture of Oakland is, is from experience," said MC Hammer. "For everything that you could ever say negatively about Oakland, I can give ten positives."