Wednesday 27 February 2013

A Fresh, New Innovative Sunshine Coast at AIME

Business Events Sunshine Coast
Business Events Sunshine Coast (BESC) has a lot to talk about at this year's Asia-Pacific Incentives and Meetings Expo (AIME) in Melbourne 26-27 February.

The BESC team's new "naturally refreshing" island creation has won the "best innovative stand" at  this year's event for originality and impact created. A creative addition is an award-winning local body artist, who is showcasing her talent by creating fully painted 'walking sunshine' billboards, to roam the tradeshow floor.

"We have a great deal of creative talent on the Sunshine Coast, much of which can be incorporated into events in some way or another," said BESC Manager Pippa McCreery. "One of our annual events is the Australian Body Art Carnivale, which provides a platform for some of this talent to be realised. We were so excited to have a 2012 event winner with us here in Melbourne."

The BESC team are giving away a weekend for two to the Australian Body Art Carnivale event to be held in Eumundi on the Sunshine Coast in May this year.

BESC is joined by 10 stand partners, including Australia Zoo, Mercure Kingfisher Bay Resort, Novotel Twin Waters Resort, Outrigger Little Hastings Street Resort & Spa, Palmer Coolum Resort, QLD Signature Events, RACV Noosa Resort, Ramada Hotel & Conference Centre, Sheraton Noosa Resort and Spa, and The Events Centre, Caloundra.

Pippa added, "We have a lot to be excited about this year, with almost half our stand partners either planning, or currently completing refurbishments. We are also thrilled to have Australia Zoo with us at AIME for the very first time, and brand new company Queensland Signature Events have joined us to launch the exciting new offsite options available on the Sunshine Coast.

BESC has also launched their new website and 2013/2014 Planner Guide at AIME.

"We have worked hard to create a content-rich, user friendly website that focusses on meeting visitor needs. We have increased the use of imagery on the website and in the planner guide, because we have a visually stunning destination - and it you've got it, flaunt it!

Business Events Sunshine Coast
"We invite buyers to visit us on stand 2222 at AIME to pick up a copy of the guide. An exciting new inclusion features offsite event ideas to take advantage of the Sunshine Coast beaches, parks and foreshores. We have worked closely with our local Council to access these fabulous open spaces for events - so we are very excited about the increased creativity made possible by these new offsite options," Pippa said.

Business Events Sunshine Coast is the convention bureau for the Sunshine Coast, and a division of the regional tourism organisation, Sunshine Coast Destination (SCDL).

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