“By teaming up with Tourism Australia, we significantly increased New Zealand’s prominence at the show with the added benefit of a higher profile for our stand as well as for operators and visitors selling both destinations,” says Danielle Genty-Nott, Regional Manager UK & Europe for Tourism New Zealand.
ITB is an annual event which attracts an average 170,000 visitors, among these 113,000 trade visitors, and 11,000 represented travel companies from 180 countries.
Four New Zealand specialist companies and 13 travel sellers specializing in both Australia and New Zealand joined as stand partners. The New Zealand specialist companies included: Air New Zealand; Nomad Safaris; Pacific Destinationz and The Green Spot Ltd New Zealand.
Throughout ITB, the Tourism New Zealand team was kept busy with scheduled and unscheduled appointments covering marketing, trade and public relations activity with many strong leads generated.
“It was a very busy and very successful week for Tourism New Zealand and our stand partners.
“We had very positive comments about the joint stand and our partnership with Tourism Australia; and strong interest from trade and consumers alike in New Zealand,” says Danielle.
Feedback from stand partners was very positive, with many reporting good leads and opportunities generated as a result of their participation.
Commenting on the event Mark Badland from Pacific Destinationz said; “Having New Zealand here participating at ITB is really important, and teaming up with Tourism Australia always works well.
“For us ITB is a great way to see all our German clients in one platform, and this year they have generally all been very positive about New Zealand as a destination.”
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