The heat is building up towards the launch of the inaugural World Islamic Tourism Mart - Malaysia International Tourism Exchange (WITM – MITE 2013). Following the year 2012 solo triumphs for both World Islamic Tourism Mart (WITM) and Malaysia International Tourism Exchange (MITE), the two forces in global travel expo have this year firmly combined their might, dynamically determined to promote further the local and global tourism industry. The combo would now be known as WITM-MITE 2013.
The soft launch today was chaired by YB Dato’ Sri Dr Ng Yen Yen, Minister of Tourism Malaysia and hosted by the joint organizers – Malaysia Association of Tour & Travel Agents (MATTA) and My Events International. The event was held at Art Gallery, Ground Floor, Ministry of Tourism Malaysia, Putrajaya followed by the Chinese New Year open house organized by the same Ministry.
MATTA was represented by YBhg Dato’ Mohd Khalid bin Harun, President while My Events International was represented by Mr. Shahul Hameed Shaik Dawood, Group CEO. The soft launch was also attended by Kuala Lumpur City Hall (DBKL) officials, being host city of WITM-MITE 2013. Supported by the Ministry of Tourism, Malaysia, Malaysia Convention and Exhibition Bureau (MyCEB) and Islamic Tourism Centre, Malaysia, WITM-MITE 2013 will certainly be the prime travel trade expo of the region. The event would feature the presence of various global Tourism Ministries, National Tourism Organizations (NTOs), International Media, Travel Trade operators, Tour Agencies, Hoteliers and a wide array of related industry supporting partners both from Malaysia and abroad.
Dubbed as the largest tourism exchange in Malaysia, WITM-MITE 2013 will not just provide an ideal avenue for networking and business connectivity but also reach out to the general public. This unique travel expo connects directly with interested global buyers and Malaysian consumers in a more proactive approach and consequently yielding a positive turnaround to growth in tourism businesses.
WITM-MITE 2013 is an event designed to promote and further develop the Malaysian travel industry. It provides a tremendous opportunity for the consumer in general and corporate buyers in particular with the promoter and supplier of the travel services. With 25 million tourist arrivals into Malaysia in the year 2012, this industry is certainly blooming and the momentum is expected to elavate this year and ahead. It would be appropriate for us to embrace and capitalize on and this unique opportunity to showcase our best in tourism under one roof soon in Kuala Lumpur.
Highlights of the event would be the focused B2B (Travex) sessions between International buyers and Asean sellers, international travel trade exhibition and other activities such as country showcases, travel fair, travel exchange, conferences and high level workshops. The event will also share and exchange international festivities plus mouthwatering food showcase which will definitely be mesmerizing. Some 200 invited hosted buyers from 30 countries and 200 seller organization are expected to be present this year. A total of 300 exhibition booths are set to display tourism related products and services with 20,000 visitors expected to attend the 04 day high impact event. Set to take place from 6-9 June 2013 at the Putra World Trade Center (PWTC) Kuala Lumpur, Malaysia, WITM-MITE 2013 undoubtedly is one grand travel event worth participating.
The objective of this soft launch was to give media members a sneak preview of WITMMITE 2013 where hundreds of exhibition booths are expected to sign up coupled with trade visitors participating from the Asia Pacific, Europe, Middle East and Africa. A number of Memorandum of Understandings (MOUs) is also expected to be signed during WITM-MITE 2013.
WITM-MITE 2013 is set to have great business opportunities for participating delegates and good exposure for visitors to experience first-hand, the wonders of global travel under one roof, while having fun-filled family outing with the various exciting activities in place.
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