Inspiration a Click Away as the Canadian Tourism Commission Streamlines Consumer Websites

Getting inspired and planning your next trip to Canada just got a little easier today. The Canadian Tourism Commission (CTC) has brought together its three consumer websites (Canada.travel, keepexploring.ca and explorecanadalikealocal.com) to create a single inspiring and user-friendly site au.canada.travel for travellers of every stripe. The new site is currently available in 6 languages (English, French, German, Spanish, Portuguese and Korean) and provides an improved online journey for travellers around the world. Japanese and Chinese language sites will be launched May 27.

Enhanced Features

• A truly 'responsive' site: Whether visiting the new website on a mobile phone, desktop or tablet, the enhanced site automatically adjusts to the consumer's screen. That means the site is pretty and easy to use no matter what the screen size.

• Sharing experiences: Based on the success of the Explore Canada like a Local initiative and 35 Million Directors campaigns, which encouraged travellers to share their authentic Canadian experiences, the enhanced CTC consumer site will allow travellers to post their video and photo memories, inspiring others along the way.

• Geo-coordinating: Consumers will find it easy to plan their trip to Canada thanks to experiences and destinations being tagged with their geographical coordinates. Canadian Signature Experiences (CSE) as well as other significant Canadian experiences will be viewable on a map by their exact coordinates.

"The new consumer website will combine top features from our past sites in addition to enhancements ensuring we're on the cutting edge of consumer travel websites. Now more than ever, the journey down the path-to-purchase is just a click away," said Greg Klassen, Senior Vice-President Marketing Strategy and Communications at the CTC.

The Canadian Tourism Commission:

The Canadian Tourism Commission (CTC) is Canada's national tourism marketing organization. A federal Crown corporation wholly owned by the Government of Canada, we lead the Canadian tourism industry in marketing Canada as a premier four-season tourism destination. Our vision is to inspire the world to explore Canada. With our partners in the tourism industry and the governments of Canada, the provinces and the territories, we promote Canada's extraordinary experiences in 11 countries around the world, conduct original market research, offer stunning visuals through the Brand Canada Library and provide resources and toolkits to help industry leverage Canada's successful tourism brand—"Canada. Keep Exploring." For regular updates on CTC initiatives, subscribe to CTC News, search our corporate website, become a fan on Facebook, follow us on Twitter, share images on Instagram or subscribe to our YouTube channel.

For further information, please contact:

Donna Campbell
Managing Director, Canadian Tourism Commission GSA
Mob: +61 0419.268.116
donna@dcaworldwide.com