Friday 27 September 2013

MICE industry in China is booming – CIBTM

CIBTM, China’s leading meetings, incentives and business travel exhibition, which took place last week in the China National Convention Centre (CNCC), Beijing, saw some 9,402 pre-scheduled business appointments (10% increase on PSAs compared to 2012 figures), taking place over the course of the show.

Jeffrey Xu, CIBTM Project Manager, Reed Travel Exhibitions comments “We have been delighted with the level of business which was achieved this year and we have had a great deal of positive feedback so far from all of our attendees. This feedback gives us a true indication of just how effective the Hosted Buyer programme is in generating business for buyers and suppliers from across the globe.”

Kevin Shi, Sales Manager, Ramada Beijing North commented, “This year CIBTM has more hotel exhibitors, and the buyers’ quality has improved greatly. CIBTM has allowed us to connect with clients from different countries and regions. Compared with other exhibitions in the industry, CIBTM’s buyers with powerful purchasing power, is one of the key highlights, making CIBTM a very attractive exhibition to attend. ”

The number of exhibitors who attended the show this year also increased by 17%, with the show introducing new and returning brands to the China meetings and incentive industry including Sri Lanka, Japan National Tourism Organization, Madrid, Czech Tourist Authority – Czech Tourism, Hungarian National Tourist Office, Saint Petersburg Express, JSC and Russian Federation.

Kumudu Hennedige, Marketing & Promotions Manager, Sri Lanka Convention Bureau, first time exhibitor at CIBTM commented, “It’s the first time we have exhibited at CIBTM. We have found the quality of Hosted Buyers to be very good and we are pleased with the amount of interest they have shown in Sri Lanka. We are very happy with the arrangement of the Pre-Scheduled Appointment system, and have a full diary. Our Destination Presentation provided us with a fantastic platform to showcase Sri Lanka to Chinese Hosted Buyers.”

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